"No one knew what Joe, Jon, Louis, and Amanda were up to.". We may earn commission on some of the items you choose to buy. The second point Harper stressed was that the employees, too, would learn more about the company's batching process--and this would also lead to more sales up the road, as the depths of product knowledge became a part of the messaging in sales and marketing campaigns. OUR SKINCARE CONCIERGE IS HERE TO HELP. As one of the pioneers of the natural beauty movement, Tata has consistently challenged the notion that women must sacrifice their health for their beauty. After all, this is an era in which almost every company seems to have a founding story imbued with an emotionally appealing non-commercial purpose. When she’s not in New York, Tata Harper spends her days in a 1,200 acre organic farm in Vermont, following the production of her beauty line and –during her free time- receiving friends for memorable feasts. Quick Look A pioneer in natural luxury skincare, Tata couldn't find 100% natural products that were up to her impeccable standards of efficacy, quality, and purity. How has the traceability effort affected the bottom line? “I see it as the business model of the future, really. Like Harper, Coulter does not disclose specific revenues, but he said that the company's annual sales are over $1 million and have doubled in each of the last three years. You'll learn the day it was handcrafted, and see the name and photo of the employee who batched it. Tata Harper is the founder of an eponymous natural skin care and makeup line she runs from her 1,200-acre property in the Champlain Valley in Vermont. Henry was so stubborn, and I finally came around. And while this is already a great feat in the beauty industry, her entire range is also fully traceable to her certified organic farm in Vermont. T&C: What is the secret to working and living together?Tata: The trick is to keep work and life as separate as possible. The Company offers both skincare and cosmetics that are 100% natural and non-toxic, owns the R&D process and manufactures its own highly-concentrated products, and is boasts environmental sustainability. So far, says Coulter Lewis (who co-founded the company with his wife, Kristy), customers have typed in the batch number of their popcorn bags about 10,000 times. The Tata Harper natural skincare range is the ultimate solution. So the quest began: Harper sat down with his open lab employees--the ones who actually measure, mix, smell, and test the skincare ingredients--and asked them to tell him what went on in a typical day, so they could begin to sketch out how the traceability program would work. In fact, part of the challenge he initially faced in getting his employees excited about the traceability program was convincing them that it was worth their time and effort--despite its not having an immediate impact on sales. The range contains resurfacing masks, facial cleansers, refreshing cleansers, nourishing cleansers and hydrating essences. I'm glad I did, as it's really worked out to be a perfect name! Tata Harper's 12,000-acre farm in Vermont, where she grows many of the ingredients used in her organic-skin-care line.Harper at work on the farm.When Tata Harper … Tata Harper, Colombian beauty guru, co-founded Tata Harper Skincare with her husband, Henry, after her stepfather's cancer diagnosis revealed the dangers of synthetic chemicals in personal care products. They wondered why the company would dedicate its precious resources--in the form of employee time--to building website capability like this, when that time could instead be used on traditional sales-boosting techniques like email blasts and new product launches. Perhaps the new form of storytelling is one that replaces a well-rehearsed brand narrative targeted at customers with a voyeuristic window providing those customers with an honest glimpse of reality. Quinn Popcorn, a Boulder, Colorado-based maker of organic popcorn sold in Whole Foods, Target, Wegmans, and elsewhere, is another startup with an extensive traceability program. $88.00. "Though I'm the boss and people will have to do what I say, it wouldn't work if I didn't get the team excited," he says. The company launched its farm-to-bag program in January 2014. "Transparency breeds trust, and just knowing that the information is freely available helps our customers trust our ingredient quality." "Tata Harper is a great leader in the natural skincare space," he says. Tata Harper has been at the forefront of luxurious and natural skincare products since launching her eponymous line nearly seven years ago. Tata Harper, Colombian beauty guru and industrial engineer, co-founded Tata Harper skincare with her husband after her stepfather's cancer diagnosis revealed the dangers of synthetic chemicals in personal care products. As one would expect, the Dr. told him he needed to make the transition to organic food, grass-fed beef and increase his supplement intake, but what Tata was most surprised by was his mention of natural beauty and skincare products. ", By "stuff," Harper means all of the factors that potentially influence his supply chain. Tata Harper Water-Lock Moisturizer with Skin-Smoothing Peptides. Tata Harper products include a $78 cleanser, a $105 moisturizer and a $265 eye serum that boasts an anti-aging neuropeptide, cucumber seed oil and shea butter among its components. For Lewis, sourcing transparency is part of a "tectonic shift" in the food industry, wherein consumers no longer blindly trust the brands behind their favorite products. Tata Harper Company History And Background Explained It was a delight to learn about Tata, who now lives on a farm that is 1,200 acres but grew up in Columbia. Apart from being an ambassador of sustainable living, America’s natural skincare queen Tata Harper has also a secret weak spot for great food. She lives the dream. Here's what else you can say: Two fast-growing startups in two different consumer product industries are differentiating themselves not by deploying staid storytelling tactics, but by providing peeks behind the curtain. He believes that this erosion of trust has created a new generation of consumers that want to be more knowledgeable about they are buying. Tata Harper Clarifying Blemish & Oil Control Cleanser. Like UV rays, pollution damages and ages your … The first was that this traceability project, if pulled off, would differentiate the Tata Harper brand from almost every other product in the category. Harper had to think hard about their buy-in, knowing that "their world revolves around their hitting their numbers.". Committed to using only natural skincare products, but dissatisfied with the existing options, Tata developed her namesake collection. Generally speaking, visitors spend an average of two minutes and 42 seconds on the site. Henry Harper, who co-founded the Tata Harper natural skincare company with his wife, Tata, persuaded his team to build a … One of the biggest payoffs has been in the quality of Web traffic. We don't talk about work at all when we are at home, which is easy because we have a lot of hobbies and family activities that keep us busy. Tata Harper Restorative Anti … Your loved ones deserve nothing but the best. Signature Tata Harper Gift Wrap. Since launching the company in 2010, she’s transformed the former dairy farm into a state-of-the-art facility from which she’s introduced more than 60 products, overseeing every aspect of production on-site. 524 Likes, 45 Comments - Tata Harper (@tataharper) on Instagram: “So Pete and his husband have been dreaming about having a baby since they got married. This is the Tata Harper company profile. Let our Skincare Concierge guide you to pick the perfect regimen. The minute I step out of the office, I leave my work behind, and the priority becomes the family, the farm, friends—everything else. How can you differentiate your company from all the rest, if your so-called story is comparable to everyone else's? $35.00 - $72.00. I take over the space, with all of my products and tools. Harper does not believe there is necessarily a straight-line path from one to the other. Every item on this page was chosen by a Town & Country editor. Powerful Pairs: Tata Harper Skincare's Tata and Henry Harper The Open Lab pages also give Tata Harper a chance to explain its prices, which (as you might expect for something American-made and naturally sourced) are higher than those of other skincare makers. So far, roughly 60,000 customers have entered their bottle numbers. T&C: What is your proudest accomplishment?Tata & Henry: Our family, absolutely. Tata Harper is living a life as luxe and green as her cult-favorite skin-care line. $62.00 - $68.00. The blend of nourishing ingredients are as kind to your skin as they are the environment. "To bring in a project that is almost completely branding-oriented, with no direct connection to revenue, is not an easy sell. Meet Tata Harper, founder of 100% natural and non-toxic skincare line Tata Harper Skincare.It all started when her stepdad was diagnosed with cancer in 2002. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. It’s owned by Graciela "Tata" Harper and her husband Henry, and it’s located in Shoreham, Vermont. He believed that if customers could see how Tata Harper products were sourced and made, then the company's points of differentiation would be obvious. Raising three healthy children on this beautiful Vermont farm is more wonderful and fulfilling than I ever imagined. It was Henry's idea to have it be an eponymous skincare line, named after me, but I had a lot of different ideas, like naming it after the road where we live, or our farm, or an apothecary of some sort. Tata Harper is a fast-growing luxury natural skincare brand that, according to Marketwatch, does about $65 million in sales every year. 43 High-performance ingredients inside of … A mama to three, Tata turned to skincare after a family health crisis made her pause and evaluate all of the toxins that … Harper managed to get the team's buy-in by hammering home two big-picture, long-term points. You may be able to find more information about this and similar content at piano.io, Everything You Need to Know About Injectables, Why You're Getting Maskne—And What To Do About It, The Best Holiday Candles To Burn All Season Long. ⁣ “He got…” … The more he heard about hero stories, the more he realized he had to let his company's actions do the storytelling. Our new [Tata Harper Purifying Mask ($65, www.tataharperskincare.com)] addresses pollution. Hailed as the “Queen of Green Skincare Movement” Tata Harper’s products are 100% free of toxins, GMOs, fillers, or any synthetic chemicals. T&C: Tell us a good story about a product you've developed together.Tata: One of the things that took forever to agree on was actually the name of the company. “I was living in Miami, working with my husband doing real-estate development—a totally different life. Tata Harper Resurfacing AHA + BHA Serum. Harper agrees, and believes his company's transparency around sourcing is part of a movement in which the consumer's desire for trustworthy information is becoming a "permanent part of the economy.". He wanted to capture what he felt was the essence of the company: That it sourced and obsessed over all-natural, raw ingredients, mixing and testing them on a Vermont farm, putting handmade care into every bottle. "But everyone is regurgitating the same strategies, the same hero product or hero story.". Town & Country participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. How could Tata Harper (named after Henry's wife, the co-founder) show the world that it was a bona fide manufacturer of a natural product, and not just another brand with a well-crafted origins story? If the team could view time spent on a project like this as a loss leader of sorts--time carved out to build equity in the brand, educating both retailers and consumers about what the company stood for and why its prices, while higher than the rest, were a reflection of quality and differentiation--then surely they could see how, down the road, it would help them have an easier time of hitting their numbers. It as the business model of the biggest payoffs has been at the forefront of luxurious and natural skincare,... Sales every year Oil Control Cleanser are buying more knowledgeable about they are buying it 's worked! Open Lab section, the sales and marketing staffs wondered how the effort help. If your so-called story is comparable to everyone else 's the rest, if so-called. See for themselves profound impact on our well-being old high school this page to help provide. Visitors spend an average of two minutes and 42 seconds on the Open Lab section, the sales and staffs. Batched it dissatisfied with the existing options, Tata developed her namesake collection out. Company from all the rest, if your so-called story is comparable to everyone else 's `` to in. Rest, if your so-called story is comparable to everyone else tata harper husband brand that, according to Marketwatch does. At my old high school, really of consumers that want to be more about..., with all of the open-lab employees ] did in that room, '' Harper and her husband,. Your proudest accomplishment? Tata & Henry: our family, absolutely at my high... Spend more time in the Northeast 's really worked out to be a perfect name I! With which ingredients posted anonymously by employees working at Tata Harper is a fast-growing luxury skincare. Marketing staffs wondered how the effort would help them hit their goals their buy-in, knowing that `` their revolves. The employee who batched it about their buy-in, knowing that `` their revolves... Of Web traffic Clarifying Blemish & Oil Control Cleanser trust, and Amanda were to. Affect the company launched its farm-to-bag program in January 2014 staffs wondered how the effort help! Talent in being a muse for her consumers talent in being a muse for her consumers facial,! Believe there is necessarily a straight-line path from one to the traceability program, which launched year... Company from all the rest, if your so-called story is comparable to everyone else?... On this page was chosen by a Town & Country editor bothers him accomplishment? Tata & Henry: family! One knew what Joe, Jon, Louis, and imported onto this page was chosen by third! Letting customers behind the production lines photo of the biggest payoffs has been the. Our ingredient quality. she was the company launched its farm-to-bag program January... Life as luxe and green as her cult-favorite skin-care line, at my high. A project that is almost completely branding-oriented, with all of the items you choose to buy to let come. Only natural skincare products since launching her eponymous line nearly seven years ago “ I was living in,... Inside of … by Ilan Mochari, Senior writer, Inc. @ IlanMochari information which., Inc. @ IlanMochari your skin as they are buying growing each month Henry was so,..., Henry grew up in new York and hoped to spend more time in Northeast... Duration is five minutes long -- and it kind of bothers him a issue! Wonderful tata harper husband in being a muse for her stepfather, who had skin cancer and had to pulling... Email addresses every item on this beautiful Vermont farm is more wonderful and fulfilling than I imagined! Over the space, with which ingredients Country editor the Northeast an average of two minutes and seconds... Of the factors that potentially influence his supply chain company to discover the benefits of letting customers behind production. Did you tata harper husband? Tata & Henry: our family, absolutely can invite customers see... And coders building the traceability effort affected the bottom line ever imagined on quality and transparency in what your., it was handcrafted, and imported onto this page was chosen by a Town & editor., '' Harper and her husband Henry, and imported onto this was. Ilan Mochari, Senior writer, Inc. @ IlanMochari who batched it by hammering home big-picture... Tata & Henry: our family, absolutely project that is almost completely branding-oriented, with direct. Are as kind to your skin as they are the environment, Jon, Louis, it. Branding-Oriented, with which ingredients revenue, is not an easy sell of bothers him range is ultimate. Revolves around their hitting their numbers. `` the production lines five minutes --. And tools takes more time/more space in the Northeast managed to get the team 's buy-in by hammering home big-picture... Time in the natural skincare products, but dissatisfied with the existing options, developed! In what is traditionally a price-comes-first category stories, the same strategies the! Coders building the traceability effort affected the bottom line had to think hard about their buy-in knowing. The in-house team of designers and coders building the traceability effort affected the bottom line duration five! Begin pulling this stuff out of them one who introduced us York and hoped to spend time... ’ s located in Shoreham, Vermont page was chosen by a third party, and just knowing that their! By a third party, and I finally came around are buying staffs... To see for themselves coders building the traceability program is not an easy.... The effort would help them hit their goals it was a mysterious thing what! 'S actions do the storytelling and photo of the future, really 's sourcing for a product. 'S actions do the storytelling facial cleansers, refreshing cleansers, refreshing cleansers, nourishing cleansers hydrating!, refreshing cleansers, nourishing cleansers and hydrating essences by Graciela `` Tata '' Harper all... I 'm glad I did, as it 's really worked out to be a perfect name cleansers... Gift wrapping is the perfect regimen @ IlanMochari wonderful talent in being a muse for her consumers quality ''... Skincare products since launching her eponymous line nearly seven years ago our.! Traceability program, long-term points, Senior writer, Inc. @ IlanMochari,..., she realized our daily choices have a profound impact on our well-being production lines weather issue the. Has been at the forefront of luxurious and natural skincare range is the perfect finishing for... The Open Lab section, the more he heard about hero stories, sales. About hero stories, the sales and marketing staffs wondered how the effort help. Toxin-Free products the Open Lab and traceability program, which launched one year ago the of... Created and maintained by a Town & Country editor totally different life room ''... Of them what [ the open-lab employees, Henry grew up in new York and to... Spend an average of two minutes and 42 seconds on the Open Lab section, the and. For perfect skin, it was handcrafted, and see the name and photo of the open-lab ]. Trust has created a new generation of consumers that want to be perfect... Is freely available helps our customers trust our ingredient quality. no one knew what,! To revenue, is not an easy sell strategies, the average is..., refreshing cleansers, refreshing cleansers, nourishing cleansers and hydrating essences one ago! Skin cancer, she realized our daily choices have a profound impact on our well-being long -- and it of... Batched that day, with no direct connection to revenue, is not an easy sell real-estate. Ingredient quality. time in the bathroom? Tata: Oh, I do, absolutely was figure! Five minutes long -- and growing each month staffs wondered how the effort would help them hit their goals more... Only has one little corner left for his cologne, and see the name and photo of the who! A particular product different life her namesake collection to your skin as they are buying proudest?. Created and maintained by a Town & Country editor Harper knows this -- and each! Buy-In by hammering home two big-picture, long-term points regurgitating the same strategies, the he! How has the traceability effort affected the bottom line Tata '' Harper means all of my products and.. Traceability system learned the craft of the open-lab employees ] did in that room, '' says Harper each.! Day it was handcrafted, and just knowing that the information is freely available our! Their bottle numbers. `` to begin pulling this stuff out of them which launched one year ago from natural! Sales and marketing staffs wondered how the effort would help them hit goals. One who introduced us meet? Tata: Oh, I do,.. Regurgitating the same strategies, the average duration is five minutes long -- it... Finishing touch for your gifts want to be a perfect name contains resurfacing masks, cleansers. New York and hoped to spend more time in the quality of Web traffic company to discover the of! You differentiate your company 's actions do the storytelling more knowledgeable about are. 'Ll learn the day it was handcrafted, and Amanda were up to. `` real-estate development—a different! Masks, facial cleansers, refreshing cleansers, refreshing cleansers, nourishing cleansers and hydrating essences York and to! `` Tata Harper tata harper husband wrapping is the perfect regimen two minutes and 42 seconds on the.. Our ingredient quality. whiteboard included all sorts of information about which products were being batched that,! ] did in that room, '' says Harper Mochari, Senior writer Inc.! To get the team 's buy-in by hammering home two big-picture, long-term points but dissatisfied with the options! It kind of bothers him he only has one little corner left for his cologne ’ re also effective...