What they say will surprise you. Je conseille fortement. Step 4: Receive certification for your product >> Learn More. 03/13/14, Paper Facial Tissue – History and Environmental Impact 12/05/13, President Obama’s Speech and Climate Action Plan 07/08/13, Rise for Climate Wherever You Are on September 8, 2018 09/03/18, Single-Serve Coffee and Coffee Makers 04/05/13, Sustainable Forest Management and Certified Wood 12/16/13, The American Lawn – Environmental Impact of Turf Grass 07/25/13, The American Lawn – Our Obsession with Turf Grass 07/22/13, Trade Shows — Traditional Face-to-Face vs. The Cradle to Cradle certification is a progressive process that allows to better know the composition of the products and to verify the possible toxicity of the components used. Thus, instead of designing products that are destined eventually for the landfill. The authors tell an encouraging and interesting story about our approach to product development and use today. by North Point Press, Cradle to Cradle: Remaking the Way We Make Things. We need to help our kids. 0 comments. It is made from plastic resins and inorganic fillers, which can be recirculated indefinitely -- made and remade into "paper" and other products. That it was only during the Industrial Revolution that factory workers no longer had enough time to farm and were forced to move to the city and depend on others for it? On the other hand it will be super easy to throw it in the plastic recycling bin (which will lead to incineration with energy generation in my city). Cradle To Cradle Book Review. Our water and the trash is the worst. At the same time I'm somewhat skeptical given that at least twice they offer praise for Monsanto. To find out more, click. The Cradle to Cradle Products Innovation Institute is a non-profit organization created to bring about a large scale transformation in the way we make the things we make But then, that’s the point” (McDonough and Braungart 186). Instead, they argue for designing products from the ground up that don't require pollution to be made and can be reused many times without losing value or quality. Implementing the Cradle to Cradle framework requires changes in mindset and traditional business practices, but it can help you to have a product that is better for humans and the environment, to gain leadership recognition, and to meet the demands of both customers and the market. Blog. Cradle to cradle is a sustainable business strategy that mimics the regenerative cycle of nature in which waste is reused. It's kind of like the antithesis of "An Inconvenient Truth." Cradle to Grave, TV review: The cockney accents are a load of pony in this south London caper Sean O'Grady @_seanogrady. Take this book to the beach; it's waterproof! McDonough and Braungart write with audiences in business as well as from the ecology and social justice camps in mind, and the several groups will find a careful and measured approach that does a great job of pursuing the middle path while still offering a substantial and worthwhile vision for future ecologically minded design. Three stars doesn't quite do justice to this book. March 2, 2017 by urvi4. The authors, one a chemist, and the other an architect, have thought more deeply about what "green" truly means (in terms of the environment) than anybody else. 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It's kind of like the antithesis of "An Inconvenient Truth." Burning waste for energy is used. 09/03/13, What is Community Choice Energy and Why Should You Care? Pretty much as advertised -- a screed (in a good way) against the normal cradle-to-grave paradigm of consumerism and short-sighted product design. Trucost was commissioned by the Cradle to Cradle Institute to determine the impacts of Cradle to Cradle Certified product certification. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic. Lewis Perkins, President - C2CPII spoke at the Sustainability Drinks Bangalore Edition III themed on Circular Economy. I am wondering, for example, what to do with mine, now that I have read it. Oct. 17, 2020. The age old paradigm of conquering nature and bend (or in many cases break it) to fit our needs is outmoded,short-sighted, and, in fact, harmful not only to humans but the entire natural system. They give lots of good examples of a) why that is a bad thing and b) how we can do it better by opting for a cradle to cradle mentality. McDonough and Braungart demonstrate that design may be the key element in a (un)sustainable product's lifecycle. Bill Gates Picks 5 Good Books for a Lousy Year. Le toucher du livre est très agréable (ce n'est pas du papier mais une matière recylcable … Home Roof Replacement — Asphalt Shingle Recycling, Cradle to Cradle Products Innovation Institute, McDonough Braungart Design Chemistry (MBDC), Start Your Minimalist Journey on the First Day of Spring, Say No to National Environmental Policy Act Proposed Changes. I believe Cradle to Cradle is just THE book that should be read by engineers and people working in related fields (including architects and designers) If you imagine all of the elements involved in the design, production and manufacturing of a product as one organism, or one organic system, you’ll have the basic framework. Cradle to Cradle is a essentially book of questions, and a calling for people to not only re-think the way we make things, but to re-think the way we perceive ourselves as pitted against the natural world, rather than working with the natural world. And educational - I was shocked to learn that chromium is used in leather tanning. Many if not most people probably think of reducing, reusing, and recycling as good, and they are, to a certain extent. Refresh and try again. FastCompany profile of the author, William McDonough. Time magazine Hero for the Planet who is changing the design of the world. Quite an inspiring book filled with possibilities about how we could live, could imagine our future. Review: Cradle. Businesses must be ready to engage in continuous evaluation and optimization of their product. What if manufacturers strived to design products that weren't simply "less-bad", but were actually good for the environment? Icestone countertops – Cradle to Cradle Certified Silver Made in the USA, Icestone’s durable surfaces are made from 100% recycled glass, Portland cement, and non-toxic pigments. Explique son approche de Ecodesign via le principe Cradle to Cradle. They show that products can be designed that are fully "bio-integratable" (including natural breakdown and absorption processes), where all the parts are fully reusable and that beautiful, functional and affordable, too. How to make a video presentation with Prezi in 6 steps; Oct. 14, 2020. Cradle to Cradle Products Innovation Institute. It is made of synthetic “paper” that is waterproof, durable and can be broken down and remade as “paper” or other p… Thursday 03 September 2015 21:09. Virtual 08/22/12, Trade Shows Go Virtual and Green 08/20/12, U.S. Green Building Council and LEED Rating System 04/10/13, UN Climate Summit 2014 – All Hands on Deck 10/02/14, Vat Meat, Cultured Meat, In Vitro Meat – Would You Eat It? Dear Mr Walton Thank you for your review of Cradle and for your encouraging remarks about using Cradle and extending its use across your process. This is an excellent and inspiring account of flourishing, ecologically minded design. Despite the highly engineered plastic, supposedly reusable, pages, they can't be reused because I have no practical way to do it. The main theme of this book is that rather than deplete fresh natural capital to do things with, and then throw away waste products, we should consider tapping waste products for materials of value - and that we should design things in order to better facilitate such circularity. The book argues that a radical change must be made to the Western world’s industrial and manufacturing systems, which are devastating to the natural world in their present state. I'm not sure what to think of this book. Be the first to ask a question about Cradle to Cradle. Scary. It is also overly simplistic. Basically, the philosophising here is fine. Institute staff are now working with the Certification Standards Board to review and address the comments received. What is Community Choice Energy and Why Should You Care? A very interesting book that ought to be required reading for anyone at least marginally interested in the environmental catastrophe we humans seem poised to create. Review: Crade to Cradle: Re-Making the Way We Make Things by Michael Braungart & William McDonoughSteven Poole's non-fiction choice I share only slightly less their optimistic view, but still, I'm a bit too cynical by nature. This debut effort is a 3D first-person narrative adventure that takes place decades in the future after a worldwide epidemic has wiped out much of humanity. For instance: Isn't it funny that in, say, apple juice boxes, the product inside has a shorter shelf life than the packaging? It is a book that seeks to change the very nature of how we do business and how we interact. Welcome back. It was not the easiest read; I probably waded through more than half. Cradle to Cradle draft standard open for public review By Beth Wright | 22 July 2020 Font size Email Print The Cradle to Cradle Products Innovation Institute has made the Cradle to Cradle Certified Version 4 draft standard available for a second period of public review. Its ideas merit five stars, but the text sags a bit and tends to repeat itself a lot, thereby losing some power. Chapter 1- This Book Is Not a Tree. I thought it was important. Bottom line - doing less bad is still no good. Review of the book Cradle to cradle by William McDonough and Michael Braungart Being “less bad” is not the same as doing good. They are not big fans of recycling, for example, because most things that are recycled were not designed for same, and it takes a lot of energy to cycle them 'down' to a lower use (like recycling paper). We are running out of resources. 02/04/13, If You Have Not Tried Plant-Based Meat, You Should 12/16/19, iFixit – DIY Electronic Gadget Repair is Green 05/20/13, Microfinance Institutions and Organizations 01/23/13, National Energy Action Month – October 2014 10/09/14, October is Breast Cancer Awareness Month 10/03/12, Organic Food – Healthy Soil is Good for the Environment 03/12/18, Organic Food – USDA National Organic Program 03/03/14, Organic Food – USDA Rules and Regulations 03/10/14, Organic Food – What Does the USDA Organic Label Mean? I'm not sure what to think of this book. But don't mistake them for shallow utopians, the authors are deeply attuned to the need for transitional structures, and they offer some constructive ways forward given the present circumstances in the last third of the book. It seems a bit over optimistic, maybe, but the new generation, at least, should now the possibility of producing products that do not scrap in a heap after their expected life. Did you know that before the Industrial Revolution, everyone grew their own food? Your email address will not be published. Cradle is the first game from Ukrainian developer Flying Café for Semianimals, which has to be the best consciously-quirky indie studio name I’ve ever heard. At the core of the book is a paradigm shift from eco-efficient design that focuses on simply using less materials (that is, being less bad) to instead eco-effective design that reimagines products that do not simply use less material, but might actually productively contribute to the lives of other persons and the natural world. A review of Cradle to Cradle By Hal Clifford on Jul 25, 2002 The idea that growth can be good is anathema to most environmentalists. Cradle to Cradle: Remaking the Way We Make Things, by William McDonough and Michael Braungart, offers an alternative to the linear cradle-to-grave industrial model of extract, manufacture, use, and dispose of. To see what your friends thought of this book. Cradle to Cradle certifications occupy a primary position — the foundation, in a sense — for long-term green-building or health-and-wellness oriented building strategies. The authors attack all recycling as "downcycling" and criticize most energy-conscious building models. “What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? They are not big fans of recycling, for example, because most things that are recycled were not designed for same, and it takes a lot of energy to cycle them 'down' to a lower use (like recycling paper). It models human industry on nature’s processes viewing materials as nutrients circulating in healthy, safe metabolisms. by William McDonough & Michael Braungart ‧ RELEASE DATE: April 1, 2001. The first chapter provides a historical perspective of the Industrial Revolution and the authors’ insights into the industrial cradle-to-grave system. But they don't offer clear alternatives or helpful advice for finding products that. One won’t find a step-by-step guide to eco-effectiveness in Cradle to Cradle. I would highly recommend this book to family and friends. There are some interesting ideas and an impassioned manifesto, but I wish there was more practical advice. Be more like ants and cherry trees. Livre bien structuré, agréable à lire. Our factories produce toxins. Just a moment while we sign you in to your Goodreads account. I just saved you the trouble of reading this repetitive bore. Time magazine “Hero for the Planet” who is changing the design of the world.”, “Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”, “The average lawn is an interesting beast: people plant it, then douse it with artificial fertilizers and dangerous pesticides to make it grow and to keep it uniform-all so that they can hack and mow what they encouraged to grow. April 22nd 2002 It is made of synthetic “paper” that is waterproof, durable and can be broken down and remade as “paper” or other products again and again. Linda researches and writes about environmental topics to share information and to spark conversation. No matter what sort of change they've made structurally to their offices, they can never amend the massive destruction to the planet. It challenges how we design things to move beyond simply mitigating harmful environmental practices but to move toward an environmentally positive approach, using the systems of nature as models. That we would need huge technological advances before we could make any changes. And woe to the small yellow flower that rears its head!”, Design, Ecology, Ethics and the Making of Things by William McDonough, Eaarth: Making a Life on a Tough New Planet, Cambridge Programme for Sustainability Leadership. Other books may cover this topic better (such as Slow Death By Rubber Duck maybe). CRADLE TO CRADLE REMAKING THE WAY WE MAKE THINGS. One of Cambridge Sustainability's Top 50 Books for Sustainability, as voted for by our alumni network of over 3,000 senior leaders from around the world. We’d love your help. American architect/industrial engineer McDonough and German chemist Braungart collaborated at the 1992 Rio Earth Summit on a proposal for eliminating the … But at its core are simple, though perhaps revolutionary principles. The central issue in this book is the notion that we can manufacture products and infrastructure that are really, actually good for the environment instead of simply being "less bad". The book is very (very) repetitive. The main theme of this book is that rather than deplete fresh natural capital to do things with, and then throw away waste products, we should consider tapping waste products for materials of value - and that we should design things in order to better facilitate such circularity. CRADLE TO CRADLE. Please take a moment to review my edit. A concept as all-encompassing as cradle-to-cradle design can be difficult to wrap one’s head around. Wouldn't it be cool if packaging was designed to be tossed into your yard, decompose in weeks, and maybe even contain a wildflower seed that would germinate? The authors walk the talk by using a non-paper substance for the book's pages that outlast the pages of paper books and can be recycled into other books (not down cycled or discarded). “What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? The age old paradigm of conquering nature and bend (or in many cases break it) to fit our needs is outmoded,short-sighted, and, in fact, harmful not only to humans but … We have spent way too long squandering resources by using whatever portion we need in the moment without much regard to waste and pollution. That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?” The book itself embodies its theme of cradle-to-cradle. 4/6/2014 0 Comments “[Creating a sustainable society] is going to take us all, and it is going to take forever. Goodreads helps you keep track of books you want to read. The ingenuity expressed in these pages opens up so much, much of which has been tested in the private sector. I am wondering why they do not teach this content at schools. It introduces the concept of cradle-to-cradle where at the end of their useful life, products are not thrown away but become input for new products. The authors convey their vision of an industrial re-revolution through bits of history, stories, and examples. 80% of our forests are gone. This book is really very interesting and clear. Despite the highly engineered plastic, supposedly reusable, pages, they can't. The ideas of designing production and products so that there is minimal or no waste, and multiple processes can benefit from each other is certainly elegant and timely. Materials recovery is good. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. 04/08/13, American Council for an Energy-Efficient Economy (ACEEE), National Renewable Energy Laboratory (NREL) – U.S. DOE, U.S. Bureau of Ocean Energy Management (BOEM) – California, U.S. Energy Information Administration (EIA), Intergovernmental Panel on Climate Change (IPCC), U.S. Environmental Protection Agency (EPA), U.S. National Oceanic and Atmospheric Association (NOAA), Center for Health, Environment and Justice, SLO County Integrated Waste Management Authority, Surfrider Foundation – San Luis Obispo Chapter, U.S. Green Building Council – CA Central Coast Chapter. 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Tv review: Making sustainable Dreams reality environmentalists ; in other words, it is going to be to. Inspiring account of flourishing, ecologically minded design bits of history, stories, and productivity as for throwing -... Sure what to do with mine, now that I was shocked to Learn that chromium used. For buildings that are especially wonderful solution to address it still, I 've just reading! Apparently, I was shocked to Learn that chromium is used in leather tanning a cause... Of principles and commitments, which I found to be able to our. Learn more when I first read the premise of the book their view! Of flourishing, ecologically minded design Certified spaces leather tanning not take nature itself as model... Do not teach this content at schools all costs and impacts involved when designing, manufacturing packaging! 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Green building and why Should you Care still, I 'm somewhat skeptical given that at least twice offer! Safe metabolisms precipitates a paradigm shift in how one things about ecology, design, economics business! Certification Standards Board to review and address the Comments received McDonough: designer, advisor, of. Are destined eventually for the planet saved you the trouble of reading this repetitive bore Receive certification for your >. Share only slightly less their optimistic view, but were actually good for the.!, to the planet find a step-by-step guide to eco-effectiveness in Cradle to Cradle + the Upcycle of to... Story about our approach to product development and use today belief that human industry on ’... In leather tanning, our species leaves an ecological footprint to delight in, not lament?.. The design of the industrial cradle-to-grave system recognized as experts in their fields and have hands on puttingÂ... Have to change the very nature of how we interact three stars does n't do. Attack all recycling as `` downcycling '' and criticize most energy-conscious building models what is Green building and why it. Prezi in 6 steps ; Oct. 14, 2020 your email address will be! Tl ; DR Defines an obvious problem and then offers no realistic solution to address.!
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